App Marketing by App Masters

Bootstrapping a Puzzle App to 10M+ Installs

5 snips
Mar 8, 2025
Guest
Nico Giraldo
Nico Giraldo, founder of 21Moves, a hugely successful puzzle app, shares his fascinating journey from medical school to 10 million downloads and $25K MRR. He offers actionable strategies on crafting standout user experiences, emphasizing the importance of user testing and onboarding. Nico delves into the nuances of app monetization, shifting from ads to subscriptions, while revealing how community feedback shapes product success. His insights on optimizing user retention through humor and effective notifications make for an engaging listen for aspiring app developers.
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ADVICE

User Testing

  • Test your app frequently with users, ideally every 2-3 weeks.
  • Offer incentives like gift cards or free products to attract testers.
INSIGHT

Remote User Testing

  • In-person user testing offers invaluable insights into user behavior.
  • Replicate in-person testing as closely as possible, even remotely.
INSIGHT

Focus on One Key Feature

  • Focus on excelling at one key feature instead of being average at many.
  • Optimizing a core offering amplifies growth more than multiple mediocre features.
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