App Marketing by App Masters
Bootstrapping a Puzzle App to 10M+ Installs
Mar 8, 2025
Nico Giraldo, founder of 21Moves, a hugely successful puzzle app, shares his fascinating journey from medical school to 10 million downloads and $25K MRR. He offers actionable strategies on crafting standout user experiences, emphasizing the importance of user testing and onboarding. Nico delves into the nuances of app monetization, shifting from ads to subscriptions, while revealing how community feedback shapes product success. His insights on optimizing user retention through humor and effective notifications make for an engaging listen for aspiring app developers.
01:11:26
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Quick takeaways
- Nico Giraldo emphasized the importance of user testing to refine app features and optimize user experiences for growth.
- The podcast discussed the significance of breaking down user journeys to analyze conversion rates and enhance engagement effectively.
Deep dives
Farewell to Firebase Dynamic Links
Firebase Dynamic Links will be retired on August 25, 2025, marking the end of a decade of service that seamlessly connected users across platforms. This service was celebrated for its capability to help users avoid the frustrating 404 page error, positioning itself as an integral part of app navigations. The discussion emphasized the significance of deep linking in mobile applications and hinted at alternatives like AirBridge DeepLinks, which offers a straightforward transition without code migration. The episode encourages users to switch before the deadline, underlining the need for reliable linking solutions in mobile app development.
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