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Bootstrapping a Puzzle App to 10M+ Installs

App Marketing by App Masters

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Success Strategies for 21 Moves

This chapter explores the development and triumph of the 21 Moves app, designed for young Rubik's Cube enthusiasts, achieving over 10 million downloads and notable revenue. It emphasizes user testing, effective onboarding, and App Store Optimization as key strategies for enhancing user experience and achieving product-led growth. The conversation includes innovative approaches to gathering feedback and optimizing the app's functionality to improve user satisfaction and retention.

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