Leadership Hacks to Level Up Your Business FAST with Natasha Cornstein

Aug 4, 2025

Natasha Cornstein, CEO of Blushington and former TV news anchor, dives into her inspiring transition to beauty entrepreneurship. She shares strategies for overcoming feelings of inadequacy and emphasizes the power of community among women entrepreneurs. The conversation covers her innovative approach to franchising, offering women the chance to own a piece of the brand, and the importance of personal relationships in the beauty industry. Natasha also discusses balancing life as a CEO while staying true to self-care and intentional living.

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INSIGHT

Midwest Work Ethic Beyond Hard Work

A strong work ethic in the Midwest includes presence, respect, and kindness alongside hard work.
This holistic ethic shapes meaningful workplace relationships and steady progress.

ANECDOTE

Early Career: Overnight Shift at Fox News

Natasha started her career with an overnight associate producer role at Fox News.
She took a pay cut and challenging hours to get her foot in the door in her dream newsroom.

ADVICE

Leadership: Nurture Confidence Daily

Encourage and nurture confidence in leadership by promoting belief in possibilities.
Surround yourself with supportive people to foster growth and sustain self-belief.

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Feel like it’s too late to pivot or that you’re underqualified to start something new? This episode will completely shift your mindset. I sit down with Natasha Cornstein, CEO of Blushington, to talk about how she transitioned from TV news to beauty entrepreneurship, and how she’s now opening the doors for other powerhouse women to own a piece of a beloved brand. We talk about franchising, how she gathered 100+ CEOs during the pandemic for support and strategy, and the lessons Natasha learned from her father and husband, and how she uses grounding rituals to stay centered in leadership and life. Get ready to step into something that’s already been waiting for you.

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HIGHLIGHTS

00:00 Why Blushington is the ultimate one-stop beauty destination.

08:30 The Midwest values Natasha brought into leadership.

15:45 Lessons on negotiation and competitor collaboration.

18:30 The pandemic pivot that brought 100+ female CEOs together.

21:15 How to know when you’re ready for a franchise or ownership opportunity.

25:30 Why women are the ideal franchise leaders.

33:30 Advice to women who feel underqualified or think it’s too late.

39:15 What keeps you grounded as a leader, wife, and mom?

46:15 Tips for women to balance work, ambition, and family.

50:45 What does it mean to lead a female-focused business?

RESOURCES

Learn more about franchising with Blushington HERE!

Join the most supportive mastermind on the internet HERE!

Check out our FREE 90-Day Business Blueprint HERE!

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