Intro

This chapter explores the importance of proactive decision-making in overcoming business obstacles. It emphasizes the value of community support, particularly among women entrepreneurs, to foster collaboration and shared success.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

Feel like it’s too late to pivot or that you’re underqualified to start something new? This episode will completely shift your mindset. I sit down with Natasha Cornstein, CEO of Blushington, to talk about how she transitioned from TV news to beauty entrepreneurship, and how she’s now opening the doors for other powerhouse women to own a piece of a beloved brand. We talk about franchising, how she gathered 100+ CEOs during the pandemic for support and strategy, and the lessons Natasha learned from her father and husband, and how she uses grounding rituals to stay centered in leadership and life. Get ready to step into something that’s already been waiting for you.

Check out our Sponsors:

Airbnb - Start making money by listing your home on Airbnb with an experienced Co-host, find a co-host at airbnb.com/host

BambooHR - Experience the software that makes HR easier for all of your employees. Try BambooHR for free at bamboohr.com/freedemo

Cozy Earth - Go to cozyearth.com and use code EARN for 40% off their best-selling sheets, apparel, and more.

Open Phone - Stop running your business from your personal phone. Get 20% off your first 6 months at openphone.com/earn

Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy

Constant Contact - Get all the automation, integration, and reporting tools that get your marketing running seamlessly. Try Constant Contact free for thirty days at constantcontact.com.

HIGHLIGHTS

00:00 Why Blushington is the ultimate one-stop beauty destination.

08:30 The Midwest values Natasha brought into leadership.

15:45 Lessons on negotiation and competitor collaboration.

18:30 The pandemic pivot that brought 100+ female CEOs together.

21:15 How to know when you’re ready for a franchise or ownership opportunity.

25:30 Why women are the ideal franchise leaders.

33:30 Advice to women who feel underqualified or think it’s too late.

39:15 What keeps you grounded as a leader, wife, and mom?

46:15 Tips for women to balance work, ambition, and family.

50:45 What does it mean to lead a female-focused business?

RESOURCES