Balancing Life as a CEO

This chapter explores the challenges of juggling family life and career obligations from a CEO's perspective, advocating for prioritization and setting boundaries. It emphasizes the importance of family traditions, intentional living, and savoring life's moments while learning to say no to distractions.

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Feel like it’s too late to pivot or that you’re underqualified to start something new? This episode will completely shift your mindset. I sit down with Natasha Cornstein, CEO of Blushington, to talk about how she transitioned from TV news to beauty entrepreneurship, and how she’s now opening the doors for other powerhouse women to own a piece of a beloved brand. We talk about franchising, how she gathered 100+ CEOs during the pandemic for support and strategy, and the lessons Natasha learned from her father and husband, and how she uses grounding rituals to stay centered in leadership and life. Get ready to step into something that’s already been waiting for you.

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HIGHLIGHTS

00:00 Why Blushington is the ultimate one-stop beauty destination.

08:30 The Midwest values Natasha brought into leadership.

15:45 Lessons on negotiation and competitor collaboration.

18:30 The pandemic pivot that brought 100+ female CEOs together.

21:15 How to know when you’re ready for a franchise or ownership opportunity.

25:30 Why women are the ideal franchise leaders.

33:30 Advice to women who feel underqualified or think it’s too late.

39:15 What keeps you grounded as a leader, wife, and mom?

46:15 Tips for women to balance work, ambition, and family.

50:45 What does it mean to lead a female-focused business?

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