Millionaire University Building a Beauty Empire: Insights from Pure Glow's Lauren Rampello Becotte (MU Classic)
Jun 14, 2025
Lauren Rampello Becotte, founder of Pure Glow, shares her inspiring journey from a finance whiz with acne struggles to the owner of a successful organic airbrush tanning business. She discusses the importance of customer care in building a brand and how her business evolved into a franchise model. Lauren reveals key marketing strategies, from SEO to word-of-mouth, that propelled her growth. With candid insights into the ups and downs of entrepreneurship, she inspires aspiring business owners to embrace their uniqueness and shine in their endeavors.
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Origin of Pure Glow
- Lauren began Pure Glow to create a safer, organic airbrush tanning experience.
- Her goal was to offer a health-first alternative to UV tanning with high-quality ingredients.
Entrepreneurial Roots and Education
- Lauren's parents showed her the value of hard work through entrepreneurship.
- Her finance background combined with an entrepreneurial drive led her to start Pure Glow.
Personal Experience Fuels Business Idea
- Lauren used her acne struggles and tanning experience to identify a business opportunity.
- She researched safe cosmetic chemistry and developed a safer sunless tanning product.