Lauren Rampello Becotte, the visionary behind Pure Glow, shares her inspiring journey from finance whiz to beauty entrepreneur. She discusses her innovative organic airbrush tanning services, highlighting the importance of a customer-first approach. Lauren reveals her strategies for building a franchise, tackling the challenges of scaling her business, and utilizing effective marketing techniques like SEO. With insights on turning personal struggles into triumphs, she empowers aspiring entrepreneurs to chase their dreams in the beauty industry.