Understanding Consumer Needs and Strategic Marketing in Beauty

#455 Get ready to soak up some serious entrepreneurial rays! In this sizzling episode of Millionaire University, Kirsten sits down with Lauren Rampello Becotte, the glow-getter behind Pure Glow - the beauty biz that's turning heads and tanning bods with its organic airbrush magic. Buckle up as Lauren lets us in on her decade-long hustle from beauty booth newbie to franchise queen. With entrepreneurship practically in her DNA this finance whiz kid turned her own acne struggles into a golden opportunity. Lauren dishes on how she built Pure Glow from the ground up, with a customer-first attitude that got everyone buzzing. She'll walk you through the glow-up of her biz, from those first nerve-wracking days to running multiple spots and finally taking the plunge into franchise fabulousness.

But it's not all sunshine and spray tans! Lauren keeps it real about the ups and downs of scaling a business empire. She drops knowledge bombs on everything from SEO sorcery to word-of-mouth wizardry that'll have you taking notes faster than you can say "streak-free finish."

So, whether you're a budding boss babe or just looking to add some sparkle to your entrepreneurial game, this episode is your VIP pass to the hottest tips in the biz. Get ready to shine bright like the business diamond you are!

(Original Air Date - 8/2/24)

What we discuss with Lauren:

+ From Finance to Entrepreneurship

+ The Beauty and Wellness Connection

+ Building the Business

+ The Concierge Model

+ Marketing Strategies and SEO

+ Scaling and Franchising

+ Deciding to Scale the Business

+ Navigating the Pandemic and Growth

+ Intentional Growth and Entrepreneurial Advice

+ Personal Income and Business Profitability

+ Franchising: A Path to Expansion

Thank you, Lauren!

Check out Lauren's business Pure Glow and learn about how you can Franchise ⁠HERE!⁠

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