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Founders Unfiltered
Ep 112: Simplifying wealth creation for Indians ft. Scripbox
Aug 25, 2024
Atul Shinghal, the Founder and CEO of Scripbox, shares his journey in transforming digital wealth management in India. He discusses the critical role of a strong sales team and how technology crafts personalized investment solutions. Atul highlights Scripbox’s unique hiring practices that value diverse backgrounds, as well as the importance of balancing AI with human interaction in wealth management. He also explores strategies for engaging customers long-term and adapting to the evolving competitive landscape.
42:27
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Quick takeaways
- A strong sales-oriented co-founder is vital for startup success, as sales skills drive market penetration and revenue generation.
- Scripbox differentiated itself by simplifying investment choices and building trust through personalized customer interactions and dedicated support.
Deep dives
The Importance of Sales in Startups
Having a strong sales-oriented co-founder is crucial for the success of a startup. Many tech founders often underestimate the significance of sales, mistakenly believing that a great product will sell itself. This misconception can hinder a company's growth, as the hunger to sell and connect with customers is essential for market penetration and revenue generation. Emphasizing the need for a sales culture, especially in a tech-driven environment, can drastically impact a startup's trajectory.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode