30 Minutes to President's Club | No-Nonsense Sales 265 (Sell) How to Present HIGHER prices w/o Losing Sales (Belal Batrawy, Death To Fluff)
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Nov 19, 2024 Bilal Batrawy, Founder of LearnToSell.io and former Head of Sales at GTM Buddy, shares invaluable pricing strategies for sales success. He emphasizes keeping pricing options to three to avoid overwhelming prospects and leveraging low-cost, high-value incentives to encourage larger packages. Bilal advocates for discussing pricing early to establish buyer qualifications and using strategic comparisons to position premium options effectively. His insights into psychological pricing techniques and enhancing perceived value provide a roadmap for closing bigger deals.
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Control the Pricing Conversation
- Control the pricing conversation; mention price first.
- Give a price floor and range to manage expectations and prompt discussion.
Guide the Buyer
- Treat buyers as non-professionals; guide them through the process.
- Discuss price, implementation, timelines, resources, and deliverables upfront.
Uncover Buyer Motivations
- Don't rush to answer buyer questions directly.
- Instead, understand their motivations by asking, "What makes you ask?"