The 411 on TikTok Shops with Flywheel's Deren Baker & Molly O'Bryen

Jul 27, 2024

Deren Baker, CEO of Flywheel Ventures, and Molly O'Bryen, Senior Director specializing in TikTok Shops, dive deep into the booming world of social commerce. They discuss TikTok's transformation into a commerce powerhouse, offering strategies for brands to engage Gen Z effectively. Key insights include the importance of influencer collaborations and operational needs for success on TikTok Shops. Deren and Molly also highlight the significance of community building in the CPG sector and how Flywheel is paving the way for easier activation of commerce opportunities.

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Intro

00:00 • 5min

Building a CPG Retail Community

04:43 • 6min

TikTok as a Commerce Powerhouse

10:41 • 19min

Strategizing Success in Social Commerce

30:02 • 3min

Exploring Future Topics and Disclaimers

33:17 • 2min

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The CPG Guys are joined in this episode by Deren Baker CEO of Flywheel Ventures and Molly O'Bryen Sr. Director, Head of TikTok Shops at Flywheel Ventures, part of the Flywheel Commerce Network.

Follow Deren on LinkedIn at: https://www.linkedin.com/in/derenbaker/
Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-o-bryen-3a050147/
eMail Molly at: molly.obryen@flywheeldigital.com

Read Flywheel's new White Paper "The Big Shift" at: https://www.flywheeldigital.com/guides/the-big-shift-retail-power-dynamics

Deren & Molly answer these questions:

What is this new group Flywheel Ventures?
What is TikTok Shops?
Why should CPG brands be interested?
What does a brand need to concern itself with to activate the commerce opportunities on the platform?
If doing your own shop, what are the FAQ's
How is FW making this easier?
How long does it take to get up and running?
How do brands get involved?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

TikTok Shop

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