Deren Baker, CEO of Flywheel Ventures, and Molly O'Bryen, Senior Director specializing in TikTok Shops, dive deep into the booming world of social commerce. They discuss TikTok's transformation into a commerce powerhouse, offering strategies for brands to engage Gen Z effectively. Key insights include the importance of influencer collaborations and operational needs for success on TikTok Shops. Deren and Molly also highlight the significance of community building in the CPG sector and how Flywheel is paving the way for easier activation of commerce opportunities.