6min chapter

The CPG Guys cover image

The 411 on TikTok Shops with Flywheel's Deren Baker & Molly O'Bryen

The CPG Guys

CHAPTER

Building a CPG Retail Community

This chapter emphasizes the significance of developing a CPG retail community while encouraging audience engagement through ratings and reviews. It explores the rise of social commerce with a focus on TikTok Shops, detailing Flywheel Ventures' role in enhancing retail opportunities in emerging markets.

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