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19min chapter
The 411 on TikTok Shops with Flywheel's Deren Baker & Molly O'Bryen
The CPG Guys
TikTok as a Commerce Powerhouse
This chapter examines TikTok's evolution into a key commerce platform, highlighting its integration of shopping features that enhance user engagement, particularly among Gen Z. It offers insights into the strategies brands should adopt to succeed on TikTok Shops, including collaboration with influencers and understanding platform-specific operational needs. Additionally, it emphasizes the importance of aligning internal resources and leveraging the creator economy to maximize sales potential on the platform.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode