Decoder with Nilay Patel Why Tubi CEO Anjali Sud thinks free TV can win again
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Jun 17, 2024 
Anjali Sud, CEO of Tubi—a fast-growing free streaming platform—discusses how Tubi stands out in a competitive streaming landscape. She explains why increasing subscription costs make free options appealing. Sud elaborates on Tubi's ad-supported model and its innovative strategies to engage audiences, including partnerships with TikTok creators. She also highlights the importance of quick decision-making in content strategy and Tubi's unique position as a Fox subsidiary, balancing startup culture with resource advantages.
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Streaming Turmoil
- The streaming industry is in turmoil because large content investments haven't yielded expected returns.
- Tubi's ad-supported model offers a different approach.
Viewer-Centric Approach
- Current streaming services prioritize profits over viewer experience, leading to fragmentation.
- Tubi aims to be different by focusing on a free, easy-to-use platform.
Tubi's Differentiation
- Tubi differentiates itself through a 100% ad-supported model and a vast content library.
- It combines on-demand viewing with a large free library, similar to Netflix and YouTube.