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Decoder with Nilay Patel
Why Tubi CEO Anjali Sud thinks free TV can win again
Jun 17, 2024
Anjali Sud, CEO of Tubi—a fast-growing free streaming platform—discusses how Tubi stands out in a competitive streaming landscape. She explains why increasing subscription costs make free options appealing. Sud elaborates on Tubi's ad-supported model and its innovative strategies to engage audiences, including partnerships with TikTok creators. She also highlights the importance of quick decision-making in content strategy and Tubi's unique position as a Fox subsidiary, balancing startup culture with resource advantages.
01:07:21
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Quick takeaways
- Tubi's free ad-supported model attracts viewers amidst rising subscription costs in the streaming landscape.
- Tubi leverages data insights for personalized recommendations and viewer engagement through diverse content offerings.
Deep dives
Unique Business Model of Tubi in the Streaming Industry
Tubi, a rapidly growing streaming TV platform, has differentiated itself by offering a free service supported by advertisements, in contrast to subscription-based models. By licensing existing content and making it available for free, Tubi attracts viewers amidst the highly competitive streaming landscape. Its focus on audience experience, with over 250,000 movies and TV episodes in its library, positions Tubi as a hybrid of Netflix and YouTube, catering to a wide array of viewer preferences and engaging younger audiences.
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