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Decoder with Nilay Patel
Why Tubi CEO Anjali Sud thinks free TV can win again
Jun 17, 2024
Tubi CEO Anjali Sud discusses how Tubi competes in the streaming industry by offering free content with a growing viewer base. She explains the platform's profitability model, challenges, and strategies for engaging creators. The podcast also explores Tubi's relationship with Fox, challenges in deploying products on multiple streaming systems, and innovative advertising and AI integration strategies.
01:07:21
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Quick takeaways
- Tubi's free ad-supported model attracts viewers amidst rising subscription costs in the streaming landscape.
- Tubi leverages data insights for personalized recommendations and viewer engagement through diverse content offerings.
Deep dives
Unique Business Model of Tubi in the Streaming Industry
Tubi, a rapidly growing streaming TV platform, has differentiated itself by offering a free service supported by advertisements, in contrast to subscription-based models. By licensing existing content and making it available for free, Tubi attracts viewers amidst the highly competitive streaming landscape. Its focus on audience experience, with over 250,000 movies and TV episodes in its library, positions Tubi as a hybrid of Netflix and YouTube, catering to a wide array of viewer preferences and engaging younger audiences.
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