Navigating Tubi's Unique Streaming Strategy

Tubi is a free and very rapidly growing streaming TV platform — according to Nielsen, it had an average of a million viewers watching every minute in May 2024, beating out Disney Plus, Max, Peacock, and basically everything else, save Netflix and YouTube. All those streaming service price hikes are driving people to free options, and Tubi is right there to catch them.

CEO Anjali Sud joins Decoder to explain why she thinks Tubi's model "could be" profitable, and how Tubi competes not only against the premium streamers, but also against the big competitors for viewers' time: TikTok and Youtube.

Links: 

• As streaming becomes more expensive, Tubi cashes in on the value of free | Los Angeles Times
• Tubi’s new redesign wants to push you down the rabbit hole | The Verge
• Tubi Rabbit AI: ChatGPT can give you better movie recommendations | The Verge
• The future of streaming is free ad-supported TV and movies | The Verge
• It’s true: people like leaving their TVs on in the background | The Verge
• Stubios is the new name of Tubi’s fan-fueled studio program | The Verge
• Comcast has a Netflix, Peacock, and Apple TV Plus bundle coming | The Verge
• A Disney, Hulu, and Max streaming bundle is on the way | The Verge

Transcript: 

https://www.theverge.com/e/23942621

Credits:

Decoder is a production of The Verge, and part of the Vox Media Podcast Network.

Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright.

The Decoder music is by Breakmaster Cylinder.

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