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HBR IdeaCast

4 Business Ideas That Changed the World: Disruptive Innovation

Oct 13, 2022
Rita McGrath from Columbia Business School, Felix Oberholzer-Gee from Harvard Business School, and Derek van Bever, also from Harvard, dive into the fascinating world of disruptive innovation. They discuss its origins, tracing back to a ceramic startup that challenged industry giants in the 1980s. The conversation highlights the shift from product innovation to innovative business models and critiques of the theory's application. They explore lessons from the dot-com boom and emphasize the need for established companies to adapt while balancing current operations with future opportunities.
45:28

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