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4 Business Ideas That Changed the World: Disruptive Innovation

HBR IdeaCast

CHAPTER

Disruptive Innovation Unpacked

This chapter explores the origins and significance of the disruptive innovation theory, particularly its impact on industries like automotive and steel. It discusses the evolution of entrepreneurship's perception and emphasizes the need for established companies to embrace innovation amid skepticism towards smaller competitors. The chapter further critiques the theory, addressing both its contributions to understanding business dynamics and the challenges in quantifying disruption.

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