7min chapter

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4 Business Ideas That Changed the World: Disruptive Innovation

HBR IdeaCast

CHAPTER

Shaping Disruptive Innovation

This chapter explores the formative experiences and insights of a key figure in disruptive innovation, highlighting their journey from missionary work to entrepreneurship in ceramics. It examines the challenges of innovating against established companies and the reasons incumbents often fail to respond to emerging threats. The discussion emphasizes the importance of understanding disruption's psychology and the distinction between sustaining and disruptive innovation strategies.

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