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Brands On Brands | Personal Branding & Business Coaching
Brand Storytelling Simplified with Park Howell | Ep. 252
Mar 29, 2023
Brand Storytelling Simplified features Park Howell, a 35+ year veteran of brand marketing. He discusses the power of storytelling in brand communication, the effectiveness of storytelling frameworks and hooks, common mistakes in storytelling, the power of storytelling in marketing, simplifying frameworks, and the impact of the ABT framework. The guest also shares a special offer on their online course and discusses the positive impact of teaching the ABT framework in large organizations.
51:30
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Quick takeaways
- Storytelling is a powerful tool in business and marketing, allowing us to tap into emotions and engage our audience.
- The ABT (And, But, Therefore) framework simplifies storytelling by setting up an aspirational vision, introducing conflict, and offering a solution, guiding our audience towards a desired outcome.
Deep dives
The Power of Storytelling in Business and Marketing
Storytelling is a fundamental aspect of human nature and a powerful tool in business and marketing. When we share stories, we tap into our audience's emotions and engage their attention. Effective storytelling can ignite the limbic brain, evoke emotions, and create a strong connection with our audience. By using narrative frameworks like the ABT (And, But, Therefore), we can set up a problem, introduce conflict, and offer a solution, leading to a call to action. Storytelling helps us paint a fictional picture of a brighter tomorrow and build trust with our audience, ultimately making our brand more relatable and memorable.
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