The Personal Branding Podcast - Brands On Brands Brand Storytelling Simplified with Park Howell | Ep. 252
Mar 29, 2023
Brand Storytelling Simplified features Park Howell, a 35+ year veteran of brand marketing. He discusses the power of storytelling in brand communication, the effectiveness of storytelling frameworks and hooks, common mistakes in storytelling, the power of storytelling in marketing, simplifying frameworks, and the impact of the ABT framework. The guest also shares a special offer on their online course and discusses the positive impact of teaching the ABT framework in large organizations.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
The Power of Storytelling in Brand Communication
02:11 • 20min
The Power of Storytelling Frameworks and Hooks
22:00 • 7min
Common Mistakes in Storytelling
28:58 • 4min
The Power of Storytelling in Marketing
32:49 • 11min
Simplifying Frameworks and Widening Your Swim Lane
43:19 • 4min
Excitement about ABT Framework, Impactful Communication, and Special Offer
47:42 • 4min