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7min chapter
Brand Storytelling Simplified with Park Howell | Ep. 252
Brands On Brands | Personal Branding & Business Coaching
The Power of Storytelling Frameworks and Hooks
Exploring various storytelling frameworks like the hero's journey and Blake Snyder's 15 beats, along with the importance of the ABT structure. The effectiveness of storytelling hooks in shorter form content and the impact of using ABTs in LinkedIn campaigns.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode