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Brand Storytelling Simplified with Park Howell | Ep. 252

The Personal Branding Podcast - Brands On Brands

CHAPTER

The Power of Storytelling Frameworks and Hooks

Exploring various storytelling frameworks like the hero's journey and Blake Snyder's 15 beats, along with the importance of the ABT structure. The effectiveness of storytelling hooks in shorter form content and the impact of using ABTs in LinkedIn campaigns.

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