The Best Ever CRE Show JF 4022: Four Pillars Of Capital Attraction, Avatar Alignment and Discovery Call Mastery ft. Lauren Brychell
Sep 8, 2025
Lauren Brychell, founder of Equity Elevated Consulting, shares her insights on capital attraction strategies. She discusses the four pillars of capital attraction from her new playbook, emphasizing the need for better conversion systems over simply acquiring more leads. Lauren and Richard dive into the synergy between marketing and sales, leveraging tech for streamlined communication. They explore avatar segmentation for tailored messaging, and the importance of relational engagement with investors, transforming how firms can effectively cultivate lasting partnerships.
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Turnaround After Hiring Lauren
- Richard describes hiring Lauren after a poor capital raise quarter and immediate improvement.
- Within one quarter their fundraising multiplied and the firm entered a growth trajectory.
Leads Aren't The Real Problem
- Lauren's core insight: most firms don't need more leads, they need better conversion and nurture systems.
- The book Beyond the Lead focuses on converting existing leads into investors and long-term relationships.
Build A Baseline Tech Stack First
- Set up a simple CRM and investor portal before driving traffic or running campaigns.
- Integrate systems and automate form-to-CRM flows to avoid dropped leads and manual duplication.
