On this week’s episode of Unlimited Capital, Richard McGirr interviews Lauren Brychell. They dig into her new 90-day playbook Beyond the Lead, outlining the four pillars of capital attraction and why most firms don’t need more leads, they need better conversion and nurture systems. Lauren and Richard get tactical on aligning marketing and sales into a single machine, building a lightweight tech stack with CRM, investor portal and segmented drips, and running discovery calls that keep your talk time under 20% while guiding prospects up a yes-ladder. They also compare top-of-funnel strategies—high-ROI in-person events, heavy content repurposing and distribution, and the realities of paid ads where only best-in-class funnels win.

Lauren Brychell
Current role: Founder, Equity Elevated Consulting
Based in: Denver, Colorado
Say hi to them at: https://equity-elevated.com/ | LinkedIn

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Beyond the Lead

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