Lauren Brychell

Lauren Brychell, founder of Equity Elevated Consulting, shares her insights on capital attraction strategies. She discusses the four pillars of capital attraction from her new playbook, emphasizing the need for better conversion systems over simply acquiring more leads. Lauren and Richard dive into the synergy between marketing and sales, leveraging tech for streamlined communication. They explore avatar segmentation for tailored messaging, and the importance of relational engagement with investors, transforming how firms can effectively cultivate lasting partnerships.