#185: 5 Minute Marketing Challenge—What Do My Customers Want?
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Dec 4, 2024
As the holiday season approaches, clarity in marketing becomes essential. The hosts explore the challenges parents face while balancing festive chaos. They emphasize the power of clear messaging, particularly for busy marketers. A five-minute challenge encourages listeners to pinpoint what their customers truly want, transforming them into heroes in their own stories. Real-world examples illustrate how succinct, targeted messaging effectively captures audience attention and drives results.
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volunteer_activism ADVICE
Clarity in Marketing
Focus on clear marketing messages, especially during busy seasons.
Use simple, actionable tips to refine and create effective marketing.
volunteer_activism ADVICE
StoryBrand Framework
Use the StoryBrand framework for clear and compelling marketing messages.
Position the customer as the hero and your product as the solution.
volunteer_activism ADVICE
Review and Refresh
Review your StoryBrand BrandScript with fresh eyes, considering the current season.
Create marketing content based on the framework, focusing on one element at a time.
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As the holiday season ramps up, maintaining clear and impactful marketing becomes more important than ever. That’s why we’re bringing back one of our most powerful series: the 5 Minute Marketing Challenge! Originally released last year, this series is designed to help you cut through the noise with simple, actionable tips you can implement in just minutes.
In today’s replay of episode #126, Dr. J.J. Peterson and co-host April Sunshine Hawkins guide you through the first step: crafting a clear message that connects with your customers and positions you as the trusted guide they’re looking for. Using the proven strategies of the StoryBrand framework, you’ll discover how to stay focused and effective—even during the busiest time of the year.
Whether you’re hearing this for the first time or revisiting it as a refresher, this episode lays the foundation for creating impactful marketing that drives real results.
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Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!
CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
Marketing Made Simple