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8min chapter
#185: 5 Minute Marketing Challenge—What Do My Customers Want?
Marketing Made Simple
Clear Messaging for Marketing Success
This chapter highlights the crucial role of clarity in marketing messages, especially during the holiday season, using the StoryBrand framework to position customers as heroes. It includes a five-minute marketing challenge aimed at crafting effective messaging to engage target audiences and emphasizes the importance of articulating value clearly to avoid alienating potential clients.
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