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3min chapter
#185: 5 Minute Marketing Challenge—What Do My Customers Want?
Marketing Made Simple
Five-Minute Marketing Challenge to Understand Customer Needs
This chapter encourages listeners to undertake a brief exercise to identify their customers' true desires and integrate this understanding into their marketing strategies. By reframing their approach, they are guided to build a narrative that positions the customer as the hero, with their product or service as the essential guide.
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