Into the Metaverse
EP.97: Building the Game Studios of the Future with Marcus Holmström
Aug 8, 2024
Marcus Holmström, Founder and CEO of The Gang, shares his journey of building a game studio focused on Roblox and the metaverse. He discusses the successes of branded experiences like Vans and Shrek, and the future of integrating real-world commerce into virtual environments. The conversation touches on the challenges of adapting to Roblox's unique audience, the importance of community feedback, and the evolving role of brand partnerships. Holmström also highlights the emerging potential of new gaming platforms and innovations on the horizon.
42:47
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Quick takeaways
- The importance of adapting game design to align with Roblox's unique social environment emerged as a crucial lesson for successful development.
- The discussion highlighted the potential for brands to engage and innovate within Roblox, emphasizing the need to understand community dynamics for effective marketing.
Deep dives
Emerging Opportunities in the Metaverse
The Metaverse represents a significant advancement in technology and online experiences, with various companies paving the way for its development. The growth of platforms like Roblox exemplifies how digital spaces can be leveraged for gaming and social interaction, attracting millions of users. Amidst this expansion, the conversation highlights the importance of recognizing the potential of the Metaverse as an alternative digital frontier. With many organizations investing time and resources, early adopters are positioned to capitalize on emerging opportunities.
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