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EP.97: Building the Game Studios of the Future with Marcus Holmström

Into the Metaverse

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Navigating the Roblox Evolution

This chapter explores the growth and challenges of game development on Roblox, particularly between 2019 and post-COVID. The speakers share their experiences of initial failures, learning curves, and the importance of community feedback in refining gameplay and enhancing player engagement. They also discuss the evolving role of brands on the platform and the necessity for marketers to adapt their strategies to connect with a young, digital audience.

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