Marcus Holmström, Founder and CEO of The Gang, shares his journey of building a game studio focused on Roblox and the metaverse. He discusses the successes of branded experiences like Vans and Shrek, and the future of integrating real-world commerce into virtual environments. The conversation touches on the challenges of adapting to Roblox's unique audience, the importance of community feedback, and the evolving role of brand partnerships. Holmström also highlights the emerging potential of new gaming platforms and innovations on the horizon.