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5min chapter
EP.97: Building the Game Studios of the Future with Marcus Holmström
Into the Metaverse
Transforming IPs into Game Franchises
This chapter explores the challenges and strategies involved in turning established intellectual properties like Pac-Man and Shrek into engaging game franchises. It focuses on the dual goal of appealing to younger audiences while retaining the nostalgia of older fans, and discusses the community dynamics in platforms like Roblox.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode