Rethinking Best Practices

Best practices in marketing are often misunderstood as universally applicable solutions. The guest emphasizes that what works for one context may not be suitable for another, highlighting the need for marketers to tailor their strategies based on their specific audience and goals. He cites his experience at Google, where a selling tactic that was considered a best practice led to customer frustration rather than success, showcasing that these practices may primarily serve the interests of the platform rather than the users. By questioning the origins and relevancy of these so-called best practices, marketers can focus on what truly benefits their unique situations.