The Storytelling Lab Discovering YOUR Best Practices with Jay Acunzo
Apr 16, 2020
Jay Acunzo, a renowned speaker, author, and founder of Marketing Showrunners, dives into the world of storytelling and marketing strategies. He challenges the conventional best practices that often limit creativity. Jay emphasizes the importance of building community and fostering audience engagement, discussing how personal agency and curiosity can enhance marketing efforts. He also critiques the effectiveness of Google Ads for small businesses, illustrating the complexities of true marketing success. Tune in for insights that can transform your approach to connecting with audiences.
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Best Practices Are Not Universal
- Best practices are general rules that may not fit every industry or business size.
- They often lack nuance and don't account for your specific situation or goals.
Make a Show, Not Just Content
- Focus on creating a series or a show to keep your audience engaged over time.
- Choose formats (audio, video) based on what best conveys your unique content and message.
Marketing: Hold Attention, Not Just Reach
- Marketing is not about attracting lots of people, but about holding the attention of a loyal audience.
- Shows are designed to create depth and resonance, not just broaden reach.
