The Storytelling Lab
Discovering YOUR Best Practices with Jay Acunzo
Apr 16, 2020
Jay Acunzo, a renowned speaker, author, and founder of Marketing Showrunners, dives into the world of storytelling and marketing strategies. He challenges the conventional best practices that often limit creativity. Jay emphasizes the importance of building community and fostering audience engagement, discussing how personal agency and curiosity can enhance marketing efforts. He also critiques the effectiveness of Google Ads for small businesses, illustrating the complexities of true marketing success. Tune in for insights that can transform your approach to connecting with audiences.
55:56
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Quick takeaways
- Marketing best practices should be tailored to specific audiences and contexts rather than applied universally for effective results.
- Storytelling, when structured with conflict and resolution, enhances emotional connection and fosters community engagement around content.
Deep dives
Rethinking Best Practices
Best practices in marketing are often misunderstood as universally applicable solutions. The guest emphasizes that what works for one context may not be suitable for another, highlighting the need for marketers to tailor their strategies based on their specific audience and goals. He cites his experience at Google, where a selling tactic that was considered a best practice led to customer frustration rather than success, showcasing that these practices may primarily serve the interests of the platform rather than the users. By questioning the origins and relevancy of these so-called best practices, marketers can focus on what truly benefits their unique situations.
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