4min chapter

The Storytelling Lab cover image

Discovering YOUR Best Practices with Jay Acunzo

The Storytelling Lab

CHAPTER

The Illusion of Marketing Success with Google Ads

This chapter discusses the early experiences with Google Ads and the introduction of site links, which initially seemed beneficial for driving traffic. However, it exposes the contrast between increased clicks for small businesses and their lack of sales growth, raising questions about Google's true motivations behind promoting these features.

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