The Rising Luxury Market in India

India is experiencing a notable growth in luxury goods, particularly as younger consumers embrace this trend with a shift in values. While the market has taken time to mature, recent changes now highlight an entrepreneurial class and increasing affluence that is contributing to its dynamism. The cultural shift is evident, as younger consumers are less price-sensitive and more focused on experiences associated with luxury, showcasing an openness that contrasts with previous generations. This presents a considerable opportunity for brands looking to engage with this expanding market and suggests that India is approaching a significant inflection point in luxury consumption.