Rica Facundo hosts Sonja Prokopec, Associate Dean at ESSEC Business School and luxury market expert, alongside Zoe Chen, Strategy Director at VIRTUE Worldwide. They dive into the rapidly evolving luxury scene in Asia, exploring how younger consumers are redefining what luxury means. The conversation highlights India’s emerging luxury market, the rise of local brands, and the shift towards sustainable practices. They also discuss the delicate balance between exclusivity and accessibility, showcasing how cultural heritage plays a pivotal role in shaping modern luxury.