3min chapter

The WARC Podcast cover image

How brands can leverage a new era of luxury in Asia

The WARC Podcast

CHAPTER

Redefining Luxury: The Rise of Indian Brands

This chapter examines the transformation of luxury branding in India, focusing on the rich heritage and craftsmanship that define the sector. It highlights the growing pride among younger consumers in homegrown luxury brands and the impact of traditional artisanship on the market.

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