People I (Mostly) Admire 148. How to Have Good Ideas
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Jan 4, 2025 Sarah Stein Greenberg, executive director of Stanford's d.school, shares her insights on design as a powerful problem-solving tool. She discusses the frustrating nature of traditional brainstorms and the value of empathy-driven design in healthcare, illustrated by student projects improving communication in hospitals. Sarah also emphasizes the importance of community engagement in development work and the transformative potential of design in addressing social issues. Additionally, she shares her passion for underwater photography and the patience required to capture marine life beautifully.
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Nura Health
- Four d.school students designed training videos for families of patients in India.
- This improved aftercare, reduced readmissions, and lowered family stress.
Bridging the Gap
- Academic incentives often prioritize publishing over real-world implementation.
- Design can help bridge this gap, turning research into impactful ventures.
OXO Good Grips
- The founder of OXO redesigned kitchen tools for his wife with arthritis.
- This illustrates how design addresses real needs and improves functionality.
