The Andrew Faris Podcast Brutally Honest Lessons That Made Ben Perkins Profitable in E-Commerce
Apr 8, 2025
In this discussion, Ben Perkins, founder of men's apparel brand &Collar and a successful e-commerce entrepreneur, shares his journey to growing the company to $15 million in revenue. He reveals how he transformed slow growth into profits through cost management and efficient supply chains. Ben discusses overcoming debt, optimizing digital ad spend, and the importance of transparency in business. His insights include practical strategies for aspiring entrepreneurs facing similar challenges in the competitive e-commerce landscape.
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And Collar's Origin
- Ben Perkins initially started And Collar as a resume builder while playing college soccer.
- Years later, it's a $15 million business selling stretchy dress shirts.
Growth and Plateau
- And Collar experienced rapid growth, followed by a plateau, due to financial mistakes.
- They prioritized profitability over continued aggressive growth.
Debt Burden
- And Collar relied heavily on easily accessible debt, like MCAs, during rapid growth phases.
- High interest rates (30-40%) and fast repayment schedules became burdensome as growth slowed.