Ben Perkins
Founder of &Collar, a men's apparel business. Grew the company to $15 million in revenue with $1.7 million in profit by focusing on cost-cutting and efficiency.
Best podcasts with Ben Perkins
Ranked by the Snipd community
Nov 5, 2025 • 31min
Bonus: How &Collar Uses Intelligems to Drive Growth with Pricing, Persona & Shipping Tests
Ben Perkins, the founder of &Collar, a men's performance dress shirt brand, shares insights from scaling his business. He discusses using IntelliGems for innovative A/B testing on pricing and shipping thresholds, revealing how a simple price shift can boost profits without loss in conversions. Ben emphasizes the importance of targeting 'recurring and required' customer personas and tailoring creative strategies for better acquisition. With a focus on refining unit economics, he navigates the challenges of maintaining a strong SKU strategy and shares ambitious growth goals.
Apr 8, 2025 • 54min
Brutally Honest Lessons That Made Ben Perkins Profitable in E-Commerce
In this discussion, Ben Perkins, founder of men's apparel brand &Collar and a successful e-commerce entrepreneur, shares his journey to growing the company to $15 million in revenue. He reveals how he transformed slow growth into profits through cost management and efficient supply chains. Ben discusses overcoming debt, optimizing digital ad spend, and the importance of transparency in business. His insights include practical strategies for aspiring entrepreneurs facing similar challenges in the competitive e-commerce landscape.
