How I Built This with Guy Raz Honest Tea: Seth Goldman (2017)
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Jun 11, 2018 Frustrated with sugary beverages, Seth Goldman brewed his own drink, leading to the creation of Honest Tea. He faced daunting challenges, including a significant product recall, but remained committed to quality and authenticity. The podcast also highlights Jaya Iyer's inspiring Svaha Inc., which offers STEM-themed apparel for all ages, encouraging young girls to dream big in science. The stories are a testament to resilience and innovation in the competitive world of entrepreneurship.
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The Run That Started It All
- Seth Goldman, after a long run, found only sugary drinks in a store.
- This sparked the idea for Honest Tea, a less sweet beverage.
Unexpected Seed Funding
- Seth's dad's investment from 1977 matured, providing $50,000.
- This became the seed capital for Honest Tea, allowing Seth to take the risk.
Commitment is Key
- Fully commit when starting a business.
- Investors and partners need to see your commitment to gain their confidence.