Honest Tea: Seth Goldman (2017)
How I Built This with Guy Raz
00:00
Navigating Challenges in Beverage Startup Ventures
This chapter discusses the tumultuous journey of a beverage company facing a critical product recall due to faulty bottles, leading to significant financial losses. It explores the strategic decisions made to maintain control amid acquisition proposals from major competitors, including a notable interest from Coca-Cola. The chapter reflects on the delicate balance of innovation, hard work, and luck that contributed to the company's eventual success in the organic market.
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