The State of Travel 2024: Hotels and Online Travel

Pranavi Agarwal, a Senior Research Analyst, and Sean O'Neill, a Senior Hospitality editor, share insights from the Skift State of Travel Report 2024. They discuss the evolving landscape of travel influenced by Gen Z preferences and economic challenges. Topics include how hotels are adapting to competition from online travel agencies and the role of loyalty programs. They also delve into the effects of consumer empowerment post-COVID and the rise of in-destination booking, highlighting the importance of unique travel experiences.