Travel Trends and Economic Challenges in 2024

This chapter examines the shifting travel landscape in 2024, particularly within the hotel and OTA sectors as they face increased competition and changing consumer behaviors in a post-pandemic world. It highlights the challenges and opportunities for hotels amidst economic volatility, emphasizing the importance of value, service differentiation, and strategic adaptability. The discussion also focuses on how Gen Z's travel preferences are shaping industry dynamics, alongside insights into the performance of various hotel segments in response to market pressures.