The New Era of Travel: Consumer Empowerment

This chapter examines how consumer influence in the travel industry has evolved, particularly post-COVID, leading to heightened expectations and demands. It discusses the stagnation in revenue growth for travel activities compared to pre-pandemic levels and highlights the rising popularity of platforms like GetYourGuide. Additionally, it explores the shift towards in-destination booking and experiential travel, emphasizing personal anecdotes and the impact of unique experiences on traveler behavior.