The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs Trying to Quit Your Job? Don’t Start This⏐Ep. #221
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Sep 15, 2025 Rob Walling, an entrepreneur who has built and sold multiple companies without venture capital, shares his expertise on transitioning from freelancing to larger ventures using his stair step method. He discusses when to use vibe coding and no-code tools versus hiring developers, along with the vast opportunities in app marketplaces. Rob also emphasizes the importance of starting with simple business models before diving into SaaS and explains his two 20 200 framework for validating ideas, showcasing how AI can streamline operations and enhance productivity.
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Buy Out Your Time First
- Build something simple first that buys out your time from your day job.
- Aim for about $10k/month so you can quit and get infinite runway to attack bigger projects.
When Vibe Coding Fits
- Vibe coding works well for tiny, well-bounded problems that require few lines of code.
- Large, high-throughput systems cannot be built by vibe coding without failing at scale.
Choose No-Code With Platform Risk In Mind
- Prefer the Airtable + automation stack for maintainable no-code internal apps if non-technical.
- Beware platform risk: providers can change pricing or reliability, forcing a rebuild later.
