Validating Business Ideas: The Two 20 200 Framework

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I sat down with Rob Walling, who’s built and sold multiple companies without raising a dime of venture capital. Rob created what he calls the stair step method, a framework for everyday people to go from freelancing to building big businesses one step at a time. We got into how to know when something is simple enough to vibe code, when you should bring in no-code tools, and when you actually need a developer.

We also talked about the 75 different app marketplaces that can be incredible launch pads, why most entrepreneurs should start with an agency or productized service before SaaS, and how Rob grew his own companies like Drip. He shared insights from investing in over 220 startups, the traps new founders fall into, and the repeatable playbooks that really work.

If you want to keep up with Rob, check him out here:

YouTube: https://www.youtube.com/microconf
Podcast: https://www.startupsfortherestofus.com/
Twitter/X: https://x.com/robwalling

Enjoy!

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