

313 Geraldine on The Soul of Enterprise with Ron Baker and Ed Kless
Sep 4, 2024
Geraldine Carter, a specialist in helping CPAs find work-life balance, discusses her book 'Down to 40 Hours.' She delves into overcoming self-esteem issues in the accounting profession and the necessity of value-centric pricing strategies. The conversation touches on the importance of niche specialization in attracting ideal clients and enhancing business operations. Geraldine also shares insights on effective marketing by aligning services with client needs and employing strategic boundaries to manage client demand more effectively.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Value Perception in the CPA Profession
01:43 • 23min
Exploring Niching Strategies in Business
24:25 • 5min
Unlocking Success: The Importance of Niching for CPAs
28:57 • 2min
Understanding Client Needs in Accounting Marketing
31:04 • 5min
The Psychology of Pricing
36:20 • 7min
Harnessing Client Demand: The Power of Waitlists and Strategic Boundaries
43:05 • 3min