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313 Geraldine on The Soul of Enterprise with Ron Baker and Ed Kless

Business Strategy for CPA's

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Unlocking Success: The Importance of Niching for CPAs

This chapter highlights the significance of specialization for CPAs to attract higher-paying clients while navigating the challenges posed by less desirable clientele. It underscores that developing a website can help clarify a CPA’s target audience and enhance their marketing strategies.

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