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313 Geraldine on The Soul of Enterprise with Ron Baker and Ed Kless

Business Strategy for CPA's

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Value Perception in the CPA Profession

This chapter examines the self-esteem challenges faced by CPAs, focusing on how perceptions of value often lead to undervaluation of their services. The discussion highlights the impact of gender dynamics on confidence and pricing strategies, as well as the necessity for a shift towards value-centric business models. It also addresses the profession's need for niche specialization and understanding the transformation economy to enhance client outcomes and business success.

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