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313 Geraldine on The Soul of Enterprise with Ron Baker and Ed Kless

Business Strategy for CPA's

CHAPTER

The Psychology of Pricing

This chapter explores how pricing is largely a psychological decision influenced by subjective value perception, context, and confidence. It emphasizes the importance of having simple pricing structures, particularly for subscription-based businesses, to streamline operations and enhance profitability. Additionally, the discussion highlights the necessity of distinguishing personal self-worth from business outcomes and creating unique offerings that prioritize client time.

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